Many people often wonder about the correct order for applying skincare products: Should I use facial oils before or after moisturizer? Which comes first, serums or eye care? And what about spot treatments? Do I need sunscreen?


We receive these questions frequently, so let's clarify once and for all. The sequence in which you apply your skincare products is crucial for optimal absorption by your skin. To ensure you enjoy the full benefits of your products, there's a simple rule of thumb: apply your skincare from thinnest to thickest. This means starting with lightweight products like toners and serums, and finishing with oil-based or cream products.

If you lean towards simplicity and embrace a minimalistic approach to skincare, focus on these three fundamental elements in your daily routine: cleanser, moisturizer, and sunscreen. Alternatively, if you desire a more comprehensive skincare regimen, here is the optimal sequence for applying your products.


#1 Cleanser

Begin your skincare routine by cleansing your face, whether you're starting your day with a fresh canvas or removing makeup at the end of the day. Choose balanced cleansers that are free of sulfates, soaps, and detergents. These ingredients can strip your skin of its natural oils and leave it feeling uncomfortably squeaky clean. If you have acne-prone skin, opt for a gentle cleanser like the Purifying Foam Cleanser. And if you wear makeup, consider double cleansing first with an oil-based cleanser like our Vegan Deep Cleansing Oil.


#2 Toner

After cleansing, use a toner like the Soothing Plant Infused Toner to restore your skin's pH balance, remove any residue from hard water, and replenish moisture. Toner, with its watery consistency, quickly penetrates the skin and prepares it for the subsequent steps in your skincare routine.


#3 Serum

Serums are formulated with concentrated active ingredients that target specific skin concerns. For optimal penetration, apply the serum while your skin is still slightly damp from the toner. The Collagen Boosting Essence Serum is a lightweight booster that delivers an extra dose of hydration before you proceed with the rest of your regimen. Essence, stemming from Korean beauty practices, can also be applied after cleansing. Take the time to gently pat the product onto your skin using your hands or a facial roller. Remember to wait for 2-3 minutes to allow the serum to absorb before proceeding to the next step.


#4 Eye Care

The skin around the eyes is the thinnest on your body, making it prone to dark circles and bags. Once your serums have been absorbed, focus on this delicate area by applying your Revitalizing Eye Cream. Use your ring finger for that delicate area since it naturally has the lightest touch. Avoid putting too much pressure on the skin.


#5 Moisturizer

Seal in the benefits of your skincare routine with a moisturizer. Moisturizers are typically thicker in consistency to allow for slower absorption, effectively locking in moisture and protecting your skin. In the morning, you may opt for a lightweight moisturizer like the Deep Vitality Moisture Cream, while at night, you can choose a richer night cream like the Ginseng Moisture Cream. If you use facial oils, apply them on top of or instead of your moisturizer.


#6 Spot Treatment *Optional

When it comes to spot treatments, there are two approaches you can take. The first option is to begin by moisturizing your skin, making sure to avoid the affected area, and then apply the spot treatment. Alternatively, you can start by spot treating the affected area and allowing the treatment to absorb, followed by applying a light layer of moisturizer over the treated area. It's recommended to experiment with both methods to determine which one works best for you.

If you're dealing with dark spots and hyperpigmentation, our Whitening Sleeping Pack is ideal for targeting those areas at night. This product helps even out your skin tone and reduce hyperpigmentation while you sleep.

For the decollete area, if you're noticing signs of aging, our Neck Firming Cream is the perfect solution. It effectively restores vitality to the neck area, helping to tighten and firm the skin, giving it a more youthful appearance.



#7 Sunscreen

Lastly, remember to protect your skin from the sun's harmful rays every day, throughout the year. Apply sunscreen as the final step in your morning skincare routine. Experts recommend using a broad-spectrum sunscreen with SPF 30 or higher to shield your skin from both UVA and UVB rays.


*Weekly: Exfoliation

Regular exfoliation plays a vital role in unclogging pores, preventing breakouts, brightening your skin tone, and improving texture. However, excessive exfoliation can worsen existing concerns. Aim to exfoliate once or twice a week using a scrub like the Soosul Peeling Gel. For both methods, apply the exfoliator on clean skin first, then proceed with cleansing, toning, serums, and creams.